Pelham Matrix is a Pelham’s white label range, releasing numerous ranges of pre-approved and tested products, ready for brands to choose their packaging and apply their labels/branding too per year.

Matrix ranges involved numerous assets; mainly a eye catching sales deck, promotional marketing email, a range specific photoshoot, bespoke packaging for the range and social media assets/videos, all of these centring around the range’s unique visual identity which sits within the Pelham brand umbrella. All of this required collaboration between departments for the required content to be collated for the website.

Due to timings, costs and the size of this range, I shot the photographs in-house.

We designed two marketing emails. One to act as the primary launch email (left) which included assets and linked heavily to the deck, which was sent out at a similar time. However, to help assist sales and keep the range fresh in potential customer’s minds, we also sent out a more cost focused follow up (right).

Wanting to add motion and movement into our socials, when photographing the products I took time to capture the bulk and swatches in video, to be able to create this simple social video for the launch, again keeping in the visual identity of the range, but focusing on the glossy textures of the range.

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