Osman liked the combination of fonts of one of the presented options, as it kept a minimal design and layout but had visual elements to make the packs more eye catching on shelf was a priority. I suggested to the client the potential of using a spot gloss or solid black sides, to add visual interest. Due to pricing, we moved forwards with the black accent sides.

After conversations with the sales team/chemists, the Label Report and product details were finalised. This included the Product Name, Quantity of Product, PAO, Recycling Information, INCI, Directions for Use & Warnings and Statements. Which was then implemented into the designs.