VIA Compliance — BenFElliott

VIA Compliance is an “all-in-one destination for cosmetic regulatory support.” Pelham wanted to expand it’s offering for clients, by being able to support them with their regulatory needs, but wanted a more bespoke and focused feeling to this offshoot.

As well as working directly for small/mid sized brands through Pelham, VIA also offers services for retailers, biotech companies and raw material manufacturers. So the visual identity needed to work across various target audiences.

“VIA” is derived from the Latin word meaning “way, road, path, or course” symbolizing the journey VIA guides its customers on. The visual identity emphasises forward momentum whilst blending both scientific and technological influences.

This is reflected in the design through a combination of sharp angles and soft curves, creating a dynamic contrast that represents progress and innovation.

The website design was intended as a short term holding site, with a more refined and bespoke site being designed at a later date once the business has grown and proven itself as a worthwhile investment for Pelham.

Pelham Magazine

aA Brown